A little thank you goes a long way
And why we’re on a mission to bring back thank you cards.
I recently found myself (accidentally 😅) eavesdropping on a conversation that stopped me in my tracks. A friend was describing the moment she asked her daughter to address an envelope, only to be met with a total, blinking-into-the-void blank stare.
"You want me to do what?"
It dawned on her right then: her daughter had never actually sent a letter. In a world of instant pings, escargot mail was (literally) a foreign language. And while I resisted the urge to jump in and deliver a lecture on the spot, it got me thinking about the future of our handwriting — but more importantly, the future of human connection.
The Problem with "Low-Friction" Love
We live in an era of low-friction communication. It takes zero effort to send a "thx" or a quick emoji (no offense to the 😂 emoji, but it’s doing a lot of heavy lifting these days).
But here’s the cold truth: Low effort usually carries low value. A text message is read and forgotten in seconds. A handwritten note, however, is a signal of "high-friction" intentionality. It says you stopped your day, sat at a desk, found a pen, and focused your entire mind on one single person. In a crowded marketplace and an even more crowded social life, the person who takes the time to write is the only one who truly stands out (hint, hint 😉).
Bringing Back the 1800s (Sort of)
Let’s go back in time for a second. By now, you’ve heard me geek out about the 19th century—an era where there was a letter for everything. Letters for celebration, letters for sorrow, and perfectly formulated notes of gratitude. They understood something we’ve forgotten: A little (handwritten, ahem) thank you goes a long way.
Our clients understand this deeply. They hire us to craft penned notes of gratitude for guests, investors, and dear friends because they know that:
A text is a notification.
A letter is a timestamp.
All this to say that we urge you to show your guests, clients, loved ones and friends that you care with a penned thank you note. Ten minutes of your time could mean a permanent spot in someone’s memory box. And lucky for you, we’re here to help.