Why Live Calligraphy Is the Coolest SXSW Activation BRANDS Are Booking

March in Austin brings chilly mid-60s temps to sunny mid-70s temps and with that sunshine comes more than 300,000 attendees to the annual SXSW conference. As event goers arrive hungry for learning (and breakfast tacos), brands are expected to deliver high-quality, memorable experiences that will have guests remembering their brand in Texas and beyond.

With packed schedules and limited time, attendees won’t wait in line for an activation that isn’t worth it—every minute spent waiting is a minute they could be eating BBQ. As your friendly neighborhood calligraphers who have serviced hundreds of events, we’re here to help. If you’re a brand looking for a unique experience that truly resonates, sit back, relax and grab some digital popcorn as we go through some event activations that will have your guests coming back for more.

Engraved Business Card Holders

Regardless of what the internet says, business cards are still alive (and dare we say, thriving!) While QR codes may be fading, people still very much appreciate a physical token. And with a whole week in Austin, you’re bound to want to keep all of your meet n’ greet information safe and sound. Enter the engraved business card holder: sleek, practical, pocket-sized, and more importantly, tote-free.

Personalized sleek business card holders are a confirmed party hit!

Personalized Airtag holders for when your bag goes missing at Austin-Bergstrom

Yep, it happens. And with all that frequent traveling and moving about, a small personalized keychain can help! Whether it’s for luggage, a pet or for that one friend who will inevitably have too much ranch water on Sixth Street, a custom AirTag keychain is discreet, thoughtful, and genuinely useful.

Leather AirTag holders can be foiled and personalized with gold!

Anything Leather (Bonus Points If It’s Texas-Shaped)

Leather engraving is fast, beautiful, and timeless. A personalized leather keychain or luggage tag becomes a daily reminder of a great Texas time that was had with your brand. With thousands of travelers in town, these pieces easily attach to bags and backpacks—extending your brand experience far beyond SXSW.

Custom leather tags help your bag (and by that, we mean brand 😉) stand out

And if you’d like to talk through more ideas, we are here to help. You bring your event details, and we’ll bring the breakfast tacos. 🌮