Recess & Nordstrom Pickleball Activation
A couple of months back we had the pleasure of personalizing pickleball paddles for the collab launch of Recess x Zella, Nordstrom’s active wear line. It’s always great to see how different brands roll out their new products and Nordstrom’s did a fantastic job taking care of it’s customer’s and vendors during this launch.
The Austin based chich pickleball brand Recess released their clothing line and exclusive pickleball paddle patterns in collaboration with Zella and the results were very classy. The activewear they created can definitely be worn on or off the court and no one would be the wiser.
For the event itself all the “i”s were dotted and “t”s crossed. First and foremost Nordstrom greeted their guests for the event with food and drinks which is always a great start occasion. Adding to this high level of customer service Nordstrom had two types of personalization going for customers who were looking to purchase an exclusive pickleball paddle set from Recess along with their activewear.
To go along with the paddle set Nordstrom offered both personalization with calligraphy on the paddles themselves and a charm bracelet for the carrying case they came in. Needless to say customers were very pleased with having the nicest looking paddles on the court, if I do say so myself(of course I’m going to say that, I did the calligraphy). All jokes aside, the event was very well executed.
I’d be remiss if I didn’t mention that the founder of Recess and the Lead Activewear Designer of Nordstrom gave a short presentation to all the guests in attendance about the how Recess came about and the inspiration for the collaboration.
All in all the activation went off exceptionally well with smiles on customer’s faces, chic activewear, and personalized pickleball paddles they are happy to show off at any pickleball court.