Why two scripts are better than one...
If you are an event planner and thinking about who to consider for your next live-activation, consider this, the more scripts your calligrapher knows the better. Why? Calligraphers with multiple lettering hands open up the types of guests you can serve and the types of events you can offer for personalization.
What is usually expected at engraving events?
Generally speaking, when guests see live calligraphy being done they come to expect that the only script style that will be offered is a form of elegant cursive, but what if your event doesn’t necessarily lend itself to an exclusively elegant script style? The answer, giving your guests the option of two very different script styles to choose from.
Benefits of Two or More Scripts
When you offer two (or more) different script styles you can service more guests and cater to their particular aesthetic choice. We actually developed one of our script styles called “Danger Script” because of an event we did with Chewy that was very well received.
During our Chewy event we got a wide variety of pet names from “Princess” to “Higgins” and these all lent themselves well with what we call our “Dapper Script”, a.k.a. our elegant cursive script. But when a guest asked for his dog’s name “Danger” to be lettered, we adapted our script style to exemplify the essence of that name and thus “Danger Script” was born. Now names like “Spartan” and “Thor” look much more edgier as the name would suggest. Since then we’ve been able to leverage offering our Danger and Dapper scripts to multiple clients for the right kind of live activation events.
Where can you leverage different scripts?
Opportunities to use multiple scripts at your events would range from things like custom engraved metal flasks, a tumbler bar, key chains, and or tech stations with wireless chargers, phone stands, and or power banks(would highly recommend oil paint pens for personalization on tech equipment rather than engraving for obvious reasons). Another great aspect of these scripts is that it opens up personalization activations to industries such as Tech/SaaS, gaming, outdoors, construction, and startups where as before you might have felt limited to more of the hospitality, health, wellness, and wedding industries.
Let’s work together!
If you’re an event planner looking to elevate your next live-activation with beautiful, personalized lettering, don’t settle for one script! Two or more scripts—like our “Dapper Script” (elegant cursive) and “Danger Script” (edgy, modern)—give you the flexibility to cater to a wider range of tastes and create truly unique experiences. Contact us today to discuss how we can help bring your vision to life!